The NBA 2007-2008 season takes off this coming October 31st with a lot of surprises around the association. The world has been waiting for the brand new exciting season after the San Antonio Spurs grabbed the World Championship last summer. Anyway, it’s another year of drama, passion and fun that we should all look forward to.

The greatest show in the world will blast off with an extended marketing partnership with AutoTrader.com. The continuing joint venture of two of the most prominent names in the world ensures a marvelous opening night at the end of the month! AutoTrader.com will once again seize the NBA on TNT Tip-Off show in support of the NBA association. Hold on to your Audi timing chain because it’s going to be one hell of a ride this 2007 to 2008 season!

“By positioning AutoTrader.com front and center for a season-long partnership, we are able to effectively and efficiently keep our brand name in front of millions of potential customers for months at a time. With this kind of on-going exposure, we can be sure millions of NBA fans see and hear our name when they’re ready to buy or sell a car. Our continued outreach to sports fans has proved to be a positive outlet to increase long-term awareness of AutoTrader.com,” said AutoTrader.com Vice President of Marketing Clark Wood.

According to TheAutoChannel.com, AutoTrader.com’s affiliation with the Nationa Basketball Association will wrap up major participation during big-time NBA events such as the world’s favorite NBA All-Star 2008 in New Orleans which will take place in Feb. 15-17, and the NBA Playoffs.

“Since the inception of our partnership, AutoTrader.com has been committed to enhancing the overall NBA experience for our fans through a variety of media platforms,” said Mark Tatum, Senior Vice President of Marketing Partnerships for the NBA. “Through this extension, we will continue to work together to produce exciting NBA-themed promotions that will emphasize the bond between our brands both on television with TNT and NBA TV, and online through NBA.com.”

“We are happy to continue what has been a successful marriage between AutoTrader.com and the NBA on TNT Tip-Off Show. Fans know when they tune in to the NBA on TNT we will provide them with the facts and the experience to back it up, something our friends at AutoTrader.com also champion when you go to their Web site,” says Trish Frohman, EVP of Ad Sales, Turner Sports.