Who could ever the doubt the sexiness and brilliance of this extraordinary hue? The 2007 model will be the judge for that! Even your Saturn windshield wiper motor would agree with this kind of statement. It was announced by PPG Industries in their annual automotive color popularity data that the sexy shade of silver is the number one and the most popular color recorded in their charts. The study also revealed that the shade of black strongly follows silver in the popularity field. Vibrant hues such as blue, red and niche market colors seem to be in position for revival.

The accounted result of PPG’s study confirmed that Silver bagged the top place as the most popular car color at 31.5 percent (down from 33 percent in 2006) worldwide. On the other hand, black hopped to 18 percent (from 15.4 percent in 2006) to earn second place. Trailing black is white with (12.5 percent), blue (12.4 percent), red (8.8 percent), naturals (gold, orange and brown tones, 6.6 percent), other/niche market colors (5.9 percent) and green (3.8 percent).

"Silver is popular with consumers and automakers because it accentuates the styling of a vehicle and looks modern while also having a high resale value. We're looking at new interpretations to emerge in tinted silvers and charcoal shades. In addition, hue-shifting pigments can really make silvers look unique," says Jane E. Harrington, PPG manager, color styling, automotive coatings.

"Our focus for this year's global color show explores effect pigments. To remain a leader in color design, our methods must be outside the normal mode of thinking. PPG continues to create unique ways of using effect pigments that result in innovative looks and add a new dimension to color and technology," says Jerry R. Koenigsmark, PPG manager of color design, North America automotive coatings.

"Today's consumers are aware of trends and design, and they expect to see that reflected in the vehicles they buy." Harrington added.