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Fri, Oct 26, 2007

GEICO Says, Illustrate And Buckle It Up!

Seatbelts... Don’t you ever forget strapping on the most important thing when driving! Never ever think of stepping on the gas without buckling up your safety seatbelt! Hey, are you listening? I hope so… Seatbelts are frequently disregarded by some motorists, and this is absolutely wrong! You won’t be saved from a crash by your Dodge shocks or anything else except your seatbelts!

So how can we get the attention of those motorists who always fail to remember buckling up before driving? Maybe creative illustrations on posters will do! This was the idea of GEICO and they obtained the talent of older teen artists and to help catch these offenders' attention! GEICO invites young artists in their new contest targeting 16-to-18-year-old high school students to join its 20th annual Safety Belt Poster Contest for the first time.

According to TheAutoChannel.com, once a year, GEICO contest mixes and reprints the captivating posters and gives out cash awards to local and national winners all throughout the country. The competition will carry on until January the next year.

The contest was introduced by GEICO because new teen drivers have the top crash rates accounted in any age group. The sad part is, they frequently drive without the belts strapped on. The contest is intended to encourage teens to spread the significance of buckling up by illustrating it.

55 percent of deadly injured passenger vehicle occupants were not strapping their safety belts in 2005 according to the National Highway Traffic and Safety Administration (NHTSA). NHTSA calculates approximately 211,128 lives were saved by safety belts from 1975 through 2005.