Ford Motor Co.'s aggressive product launch initiative reaches the pinnacle at 2007 Middle East International Motor Show, as the automaker gears up to introduce 5 all-new models across its Ford, Lincoln and Mercury brands.
With over 20 award-winning and iconic vehicles displayed at Dubai World Trade Centre's Hall 3, Ford Middle East is set to enchant auto enthusiasts. “Our participation in this year's Show complements a truly outstanding year for Ford. 2007 has seen us bring no less than 10 new and award-winning products to the region, and we have a few more surprises for our customers during this year's show,” said Waldo Galan, managing director of Ford Middle East.
"This has been quite a significant year for the Ford, Lincoln and Mercury brands as they all expanded their lineups with new and dynamic nameplates, and our product-led drive is going stronger than ever, well over into 2008," Galan added.
Ford Middle East's division will offer spectators the chance to witness the launch of no less than 5 product lines including the ground-breaking and award-winning 2008 Ford Mondeo, Focus and Five Hundred, as well as the sleek Mercury Montego and Mariner sport utility. The automaker will also introduce the refined MKZ, Lincoln’s all-new sports sedan entry level.
Speed- and performance-thirsty aficionados will be delighted to know that the automaker has a lot in-store for them this year with legendary and far-out product lines that were engineered to offer superb performance and driving bliss. With the pure power of 500 horses the Shelby GT500 needs no preamble as its undying classic spirit is as preferred as ever.
Another attraction to the Ford stand this year is the appearance of the Ford Focus RS World Rally Car, that is driven by UAE driver Khalid Al Qassimi and co-driver Nicky Beech, leaders of the FIA Middle East Championship, reported AME Info.
“It's all guns blazing this year! Product leadership, innovation, an unsurpassed ownership experience and a clear endeavor to offer customers some of the best products from the Ford plants around the world is what we intend to put on show this year,” said Hussein Murad, director of Sales and Marketing, Ford Middle East.
“Earlier this year, we promised our customers a plethora of new products across our three brands, and we kept our promise with the launches of the all-new Navigator L, Edge, MKX, Milan, Montego, Five Hundred, and we have more to come next month at the show. These new products have seen tremendous response from our dealers as well as our customers, and we are very proud of this. We expect to close 2007 with sales of our North American and European vehicles nearing the 65,000 unit mark,” he noted.
"This record performance comes from the successful combination of an ever diverse line up of quality products that fit all needs and requirements, our youth communications strategy and our relentless drive for excellent customer service,” noted Murad.
"Apart from the products that we bring in, our fruitful year would not have been possible without the ongoing support of our dealers who remain as dedicated to the Ford brands as ever," continued Murad, who pointed out that over US$100 million have been invested in the past years to develop world-class dealership sales and service facilities especially in the UAE and Saudi Arabia.