
A recent survey conducted by Consumer Reports National Research Center shows that new car buyers take their new vehicle models on their garage with a happy face. Right. Most new car buyers said they paid for the right or fair price with their new car.
Jeff Bartlett, Deputy Editor of ConsumerReports.org commented:
"Being treated well by a dealer doesn't necessarily mean you're getting the best deal. We recommend consumers really do their homework and go in with as much information as possible."
Meanwhile, just check out below for the results of the survey.
- 89% were satisfied with their new or used vehicle purchasing experience
- More than half (57%) said they were very satisfied
- only 5% were very dissatisfied
- 96% said they got at least a fair deal
- 90% of the buyers said the new-car dealer's sales staff are helpful
- 68% said they paid what they expected, with 16% paying more and 15%
- paying less
- About one-third of buyers felt the sales staff lacked expert knowledge of competing products; most were of lower income, female, or from the North East;
- When the shopper visited the new-car dealer's lot, the model they sought was available 72% of the time
- When the desired model was not available, 49 percent bought something else off the lot; 32% had a car transported from another lot
- Older buyers ordered a model built to their specifications at a relatively high rate (20%)
- Of the 40% of buyers who traded in a car, 54 percent negotiated the trade-in value before finalizing the price of the new car
- Just 37% worked through the financial steps in recommended order
- A high 9% doesn't know when the trade-in value was determined
Surprised with these findings? Well, same here. LOL! Anyway, its time for me to look for some quality Jeep nerf bar on the web.