BMW of North America has recently announced that the all new 2008 BMW 1 Series
coupe and convertible models will be equipped with an exclusive Start/Stop button engraved with "Year One of the 1". This inscription on the Start/Stop button is the company's way of celebrating the launch of the 2008 BMW 1 Series here in the United States in 2008.

"Forty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America," said Jack Pitney, Vice President, Marketing, BMW of North America.

"The 'Year One of the 1' Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series," continued Pitney. "Our 'Year One of the 1' activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year."

Aside from the Start/Stop button, the BMW 1 Series models will roll out in the US market equipped with other features including:

- twin-turbocharged 3.0-liter inline six-cylinder engine
- BMW clutch kit
- M Aerodynamic Kit
- 60/40 split rear seat
- BMW iDrive system with optional Navigation system
- Galvanized pearl gloss surfaces
- iDrive Controller
- ornamental trim strips on the sports steering wheel
- sporty and comfortable Leatherette or rich Boston Leather
- map pockets integrated in the lower part of the doors
- optional sports buckets seats with enhanced side support
- SIRIUS satellite radio
- quality floor mats
- HD radio
- Premium Sound system
- Bluetooth interface
- USB port for direct control of an Apple iPod or iPhone media player
- aluminium double-pivot front suspension
- five-link fully independent rear suspension in lightweight steel
- Dynamic Stability Control (DSC)
- Dynamic Traction Control (DTC)
- Active Steering
- Sports Suspension
- 18-inch wheels and performance tires